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Cinemagraph Pro is the pro-level tool the world's top photographers use to create stunning cinemagraphs--the exciting new visual medium that lives between the world of photography and video. With Cinemagraph Pro your iPhone and iPad are transformed into a professional mobile cinemagraph studio.

Named a top design and photography trend for , cinemagraphs can be used on the web, your social media channels, in video ads and broadcast TV. Or take them offline and project them on 4K displays at airports or even on the side of NYC skyscrapers.

Anything is possible with Cinemagraph Pro. Mask: Create your cinemagraph in real-time with magical "live-masking" that reveals motion as you paint over the still image. Still Image: Import a still or export from the video and edit with another photo editing app. Join our mailing list and never miss a new post. We share news, tips, case studies, and stories about top cinemagraph creators from around the world. Businesses need new ways of standing out, and moving picture images, known as cinemagraphs, are coming to the forefront in that regard.

We even demonstrated in this space how tech giants like Microsoft and other companies, big and small, have seen the power of using cinemagraphs in their digital advertising. So how can you create cinemagraphs to use for your brand? In contrast, true cinemagraphs are actually created from videos. Take a look at these 3 cinemagraph apps and see what might work best for you!

Our Cinemagraph Pro app is the best Plotagraph Pro alternative. Cinemagraph Pro allows you to import high-definition even 4K video, trim it to the section that contains your ideal movement, select your still frame, and then simply paint over the areas where you want to show motion.

You have a cinemagraph. You can use advanced color adjusting tools to give your cinemagraph a unique mood, or just select a preset style for a quick change of look in Cinemagraph Pro.

Then crop, rotate, flip, or straighten your cinemagraph so that it fits perfectly wherever you may use it. Finish by exporting your cinemagraph as an MP4 video that can be used on social media and digital displays, or upload it to our online gallery and embed it on websites and blogs. Zoetropic is one of the most popular apps like Plotagraph for Android. It does, however, have a neat feature where you can set up animations in a particular order.

Another Android-based app, MotionGraph is a true cinemagraph app, unlike Zoetropic. It has some advanced camera controls that let you adjust settings in your video such as focus, white balance, exposure, and playback speed.

With all of that said, though, MotionGraph has a very limited video capture time of about 2 seconds. Download MotionGraph for Android. And there are two major reasons why. They are an ancient file format with shallower color depths and lower graphics resolutions, which is why they look less realistic.

Presentation is important, folks. Second — and this is the one that may surprise you — GIFs are typically bulkier and more cumbersome than cinemagraphs. That is to say, they usually take up more memory and load slower. That has to make them more memory-heavy and slower-loading, right? The reason cinemagraphs are commonly more lightweight than GIFs is because they can be presented in multiple file formats. And most of these formats use better file compression technology than GIFs, so they can keep the image quality while cutting down on memory use and load times.

So now that you know why you should usually be using cinemagraphs instead of GIFs, where should you use them and why? The next section will give you a few hints. Adding other interactive elements beyond a simple click-through, such as choices or hidden surprises, can have an even greater impact. Think profile or team photos. You can use it to illustrate what you or your co-workers specifically do, or what their personalities are like.

You can also use it to showcase your product or service in action, including animated testimonials from clients accompanied by quotes about you or your business. Any of these can easily be directly embedded into a website or blog. The easiest way to share a cinemagraph on a social media post is to export it into a video file. The reason for this is a lot of social networks support video, and have auto-play and auto-loop features that make it easy to display video.